Contact: Lora Ledermann
Scream Agency
(303) 893-8608, ext. 202
lora@screamagency.com
News Release
For Immediate Release
Two Down...One to Go, Eric Larsen and Save the Poles Team Complete North Pole Leg of Expedition on Earth Day
Renowned explorer, Eric Larsen, today announced the successful completion of the second leg of his three-part Save the Poles Expedition, and sends first Earth Day "Tweet" from the North Pole
GRAND MARAIS, Minn. (April 22, 2010) — After over 500 grueling miles and 51 days on the ice and open water, Polar explorer Eric Larsen just announced that his three-man expedition team reached the North Pole at 7 p.m. MST on Earth Day, Thursday, April 22, 2010. To commemorate the event, Eric and his team notified fans and followers of the expedition with real-time updates on Facebook and Twitter upon their arrival, making his expedition team the first to send out Earth Day greetings from the North Pole, an epicenter for the discussion on global climate change.
The North Pole arrival marks the second leg completion of Larsen's "Save the Poles" first-ever expedition to the South Pole, North Pole and summit of Mt. Everest in a continuous 365-day period. In January of 2010, Larsen and his team successfully completed a 750-mile, 48-day jaunt to the South Pole on skis. If he completes the entire expedition, Larsen will be the first person to accomplish this incredible feat. Now, with two of the three planned expeditions under his belt, Larsen remains motivated to continue his quest to travel to the "front lines" of global warming for the purpose of inspiring global discussion and action, will documenting the changes occurring in these last great frozen places. The Save the Poles expedition is sponsored by Microsoft's decision engine, Bing, along with other sponsors.
"This expedition will tell the story of these remote places so we can better understand how our actions affect the poles and ultimately the planet," Larsen says. "We all need to be reminded that we must act now to stop global warming."
To help tell the story, Larsen has partnered with the Wolf Ridge Environmental Learning Center and the Protect Our Winters Foundation to produce 12 hours of climate change curriculum to provide teachers with the tools needed to prepare the next generation of students for what will be the defining issues of their time. Larsen will also team up with the Center for Biological Diversity to petition the Senate and President on the need for stronger climate legislation.
A member of The Explorer's Club, Larsen isn't new to the world of polar exploration. Larsen completed the first-ever summer expedition to the North Pole in 2006 where he pulled and paddled modified canoes over 600 miles of shifting sea ice and open ocean. In January 2009, Larsen successfully led an international team to the geographic South Pole becoming one of only a few Americans to ski to both poles.
The Save the Poles Expedition's objectives are:
• Complete the first-ever expedition to the summit of Mount Everest, the North and South Poles in a continuous 365-day period
• Create awareness of global warming, advocate strategies for reducing carbon emissions and collect relevant scientific data
• Produce a documentary film, book and educational curriculum that focuses on the science of climate change, teamwork and the spirit of adventure
• Develop a post expedition multi-media lecture series for education in schools and organizations
Mount Everest and the North and South Poles represent the harshest and most extreme environments on the planet. Yet as inhospitable as these places are to humans, they are also the areas most affected by people. Scientists estimate by summer 2030, the Arctic Ocean will be ice-free. Recently, the 1,250 square mile Larsen B Ice Shelf collapsed off of Antarctica and disintegrated into the Southern Ocean. A report by the UN's Intergovernmental Panel on Climate Change forecasts that if current trends continue, 80 percent of Himalayan glaciers will be gone in 30 years. While we are seeing the most dramatic changes in the polar and higher altitude regions, global warming is an issue that affects us all.
About Eric Larsen
Larsen has spent his entire life in pursuit of wilderness. A polar explorer, dog musher and educator, he has spent the past 15 years adventuring in some of the most remote and wild places left on earth. Totaled, Larsen has traveled enough wilderness miles to circle the globe nearly two and half times. Larsen's history-making expedition, One World Expedition, was the first-ever summer journey to the North Pole. Larsen's other expeditions include a successful summit of Mt. McKinley, a 41-day expedition to the geographic South Pole, 700-mile dog sled journey through Northern Ontario, a six-week dog sled journey in the barren lands of the Canadian Arctic, several training trips to Hudson Bay and countless dog sled races. He has also ridden his bike across the United States, been a back country ranger in Alaska, a white water canoe guide in Colorado and wilderness trip leader in Hawaii. Larsen was recently voted one of Outside Magazine's Eco All Stars for his Global Warming advocacy work. A gifted communicator as well, Larsen travels the country giving motivational and educational lectures to K-12 schools, universities, nonprofit organizations and corporate groups. To see more about this modern-day explorer, visit www.savethepoles.com.
Note to media: To schedule an interview or receive photos, please contact: Lora Ledermann, lora@screamagency.com, 303-893-8608 ext. 202. Eric Larsen will be available in NYC from Oct. 27-29 for in-person interviews.
###
Recent Press Coverage
Outside Magazine "Extreme Explorer Eric Larsen" [
Link ]
Cape Cod Times "Going to EXTREMES" [
Link ]
MSNBC "Explorers eye poles, Everest on climate mission" [
Link ]
Buried Logic - Interview with Eric Larsen "" [
Link ]
Ex Web Interview with Eric Larsen "" [
Link ]
Adventure World Magazine "Eric Larsen Reaches the South Pole, Finishes First Leg of the First-ever Expedition of Reaching “Three” Poles in 365 Days" [
Link ]
Outside Magazine "Eco All Star - Polar Explorer Eric Larsen" [
Link ]
The Bend Bulletin "To the Ends of the Earth
" [
Link ]
Outside Magazine "What Eric Larsen, Polar Explorer, Brings
" [
Link ]
Rock and Ice Magazine ""Save the Poles" joins with Aron Ralston for Everest leg
" [
Link ]
The Milwaukee Journal-Sentinel "Cedarburg native wants to make it to both poles, Everest in one year
" [
Link ]
National Geographic Adventure "Expedition Hat Trick
" [
Link ]
Explorer's Web "Interview with Eric Larsen" [
Link ]
MKE Magazine "Arctic voyager becoming new ice sage" [
Link ]
Coulee News "Explorer on the lookout for climate change" [
Link ]
Onalaska Community Life "Explorer goes to earth's end to scout climate change" [
Link ]
Post Crescent "David Horst column: Explorer sees global warming from pole position" [
Link ]
MITECH News "MI Energy Fair - Eric Larson On Global Warming" [
Link ]
Milwaukee Journal Sentinel "They're moving into Pole position again" [
Link ]
GM Today "Exhausted but excited, Larsen reaches North Pole" [
Link ]
Milwaukee Journal Sentinel "Explorers reach North Pole" [
Link ]
